2008年9月28日 星期日

Brand Audit

Brand: Antonio Marras

Designer: Antonio Marras, Italian Designer, Sardinian Designer strictly speaking, who is also the Head Designer of Kenzo.

Brief History: Antonio Marras, who ws borned in Alghero in Sarfinia in 1961. He was attracted to Fashion when he was firstly stepping in his father fabric shop. After spending years of experiments on fabrics and materials, he launched the first fashion shows under his own brand based on Italy.

The women who wears Antonio Marras: Antonio Marras's women is always that of an ineffable lightness and fairness. Under the definition of Antonio Marras, femininity could be expressed in the term, janas, the fairies of Sardinian tales.

"the janas are a little people, they are tiny, a bit more or a bit less than a palm's height. They dress in bright red, cover their heads with gaily-colored scarves, embroidered with gold and silver thread, and heavy necklaces of wrought gold." from Antonio Mancinelli ANTONIO MARRAS.

Chief executive officer: Antonia Marras also was hired to the Artistic Director of Kenzo of the women universe bus, under the appointment of LVMH group.
http://findarticles.com/p/articles/mi_m0EIN/is_2003_Sept_11/ai_107635717


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